2010
Despite appalling weather that disrupted sales activity for much of January and virtually wiped out installation work, Conservatory Outlet’s proactive online lead generation activities managed to generate more than 1250 sales leads in January, a rise of 46% compared to a similar – and largely snow-free – corresponding period last year. Even sales were a remarkable 17.5% ahead across the network.
Projections are for a 25% increase over the 12 months of 2010 to 20,000 sales leads, which will be distributed amongst Conservatory Outlet’s nine dealers and 16 showrooms, located in the North of England, Wales and Northern Ireland. However, with the company’s web site appearing high in the popular search engines under ‘conservatories’ and other key headings, many of these leads will be from areas in which dealers have yet to be established. “Our existing dealers share thousands of sales enquiries between them but we have many leads from homeowners in areas not yet covered by a Conservatory Outlet dealer,” explained Conservatory Outlet Managing Director Matthew Glover. “We have literally hundreds of leads each week ready to go to dealers throughout Britain, who fit the criteria to become part of our network.”
The Conservatory Outlet network has arguably the most sophisticated marketing of any independent conservatory retailers in the UK, using a combination of television advertising and a sophisticated Internet strategy. Matthew says that traditional methods of marketing and lead generation are less valid than ever: “One of the issues about the window, door and conservatories industry is that many companies continue to use similar strategies to those of 30 years ago. Something like 36 million people use the Internet in the UK alone and that is what we are tapping into with great success. Established dealers see increases in sales of around 20% per year, with new dealers enjoying even greater increases.
Looking for Conservatories, Double Glazing Windows & Door Installers – visit Conservatory Outlet today or freephone 0800 915 8844.



